As a platform that's often used for recruitment purposes, LinkedIn started working with whatsgood. on creating a content stream that steers away from their primary advertising (for recruitment) products, while focusing more on the 'employer branding' aspect of their industry. 

This new stream of content aims to showcase how important it is for SMB (Small Medium Businesses) companies globally to use the LinkedIn platform not only as a cold 'recruitment' tool, but also a a social and branding product that helps to develop how consumers interact with your company's brand. Story-telling at it's core.