Beyond the advertising and branding products that a platform like Facebook has to offer, it also plays a strong role in assisting SMBs (Small Medium Businesses) become industry leaders and brands. In an effort to communicate this message, whatsgood. worked with the 'Facebook for Business' team to generate a series of 'Success Stories'. The purpose is to communicate not only how Facebook's advertising products assisted in achieving the SMB's KPIs (Key Performance Indicators), but also to make tangible the culture, emotion and story behind each business and their owner(s). Story-telling with a commercial edge.

Colourful Rebel

In just a short time, Amsterdam-based lifestyle magazine Colourful Rebel has cultivated a large and loyal audience of young pop culture-loving rebels. It began as a blog in 2013 as a collaboration between brothers Bas and Frank, who then launched a T-shirt web store in 2014.

O My Bag

Amsterdam-based O My Bag combines ethical production and stylish design for its range of eco-leather handbags and accessories. Founded by Paulien Wesselink in 2010 as a social enterprise, O My Bag gives back to the Indian community where its popular products are manufactured.

Natuurhuisje is the answer for travellers looking for the perfect, off-the-beaten-track hideaway. It was founded by nature-loving brothers Tim and Luuk van Oerle and now offers a choice of over 5,000 holiday rentals across Europe.


Engaging with young, price-conscious, fashion-savvy audiences has always been a priority for Dutch sunglasses store InMyFace