This is probably one the biggest questions for social media at the moment. Will Facebook’s Instagram Stories beat out the small but fierce Snapchat user base to become the most popular “ephemeral” app? Ephemeral meaning that the messages disappear after a certain amount of time. At the moment Snapchat has about 100 million users many of which are loyal and dedicated in their use of the app. Conversely, Instagram has 500 million users.
The real question of success will likely be in how companies can use the apps for advertising which is something that Snapchat has struggled with but Instagram has succeeded with immensely. The reason, you may ask, was highlighted in a recent article from Fortune.com, “The only problem for Snapchat is that messages that disappear automatically aren’t a great environment for advertising, or for creating content that is engaging across a broader cross-section of users—something that Instagram has proven to be very good at.”
Only time will tell if Facebook, and its Instagram, will be able to kill Snapchat, which it has been trying to do since its 2013 failed bid to buy Snapchat for $3 billion. It’s fair to assume that a lot of Snapchat users also use Instagram and many will like both concepts of Instagram and Snapchat under one roof, with a massive community.
Step-by-step guide to Instagram Stories
Since it is a new program, here is a step-by-step guide on how to use Instagram Stories (fortunately it is a lot clearer than Snapchat). Also, check out TechCrunch's article on Instagram Stories
First and foremost, make sure you update Instagram to get the newest version of Instagram with Stories.
Check out other stories and start your own:
From your Homescreen/Feed, you should now be able to see any stories that people you are following have already created. Now would be a good idea to take a look at them to not only get an idea of what the platform looks like but to help you figure out how to format your own story. Once you have done that it is time to add to your own story. At the top of your Homescreen/Feed you should see a little plus sign next to the Instagram logo. Click on that bad boy.
Snap a pic or vid:
Hopefully you have something in mind you want to share with your followers and the general public of Instagram. Don’t think too hard on this as your story will only be up for 24 hours, so if it sucks if will be gone soon. If only life’s mistakes acted in such a manner… Take the pic by tapping the circle once or hold down the circle for video. For whatsgood. we took a snap of two snapbacks from our newly offered Love Grenade collection from our webshop. You could do something similar or you know… take a photo of your cat.
Decorate your pic:
Just like Snapchat, but sadly still slightly limited, you can decorate your pics and vids by adding text using the “Aa” button or use the different pen icons to display your drawing skills learned from your Art degree. Once you have finished your masterpiece. Clink the “Done” button.
Post your story for the world to see:
Now is the moment of truth, you can “Cancel”, upload with the center button, or save the pic or video. One of the nicer features is that you can see who have viewed your story but opening you story and swiping up on the screen. You are the only one who can see the stats so don’t feel too bad if nobody looked at your story, no one else will know.