Nike has decided to launch its own sneaker convention focusing on the Air Max. Air Max Day, started in 2014 to celebrate the debut of the Air Max 1 release in 1987, is coming around again and this convention will give fans in three international cities the opportunity to discover “the heritage, design, and innovation story of Air Max” and also the chance to “step into the shoes of a designer, meet the Masters of Air and share [experiences].”

Nike is being pretty mysterious about the events but is sounds promising.

Tokyo: March 22-26 - Hong Kong: March 23-27 - New York: March 24-26


Registration is now open for the Air Max Con Tokyo  edition.