Nike has decided to launch its own sneaker convention focusing on the Air Max. Air Max Day, started in 2014 to celebrate the debut of the Air Max 1 release in 1987, is coming around again and this convention will give fans in three international cities the opportunity to discover β€œthe heritage, design, and innovation story of Air Max” and also the chance to β€œstep into the shoes of a designer, meet the Masters of Air and share [experiences].”

Nike is being pretty mysterious about the events but is sounds promising.

Tokyo: March 22-26 - Hong Kong: March 23-27 - New York: March 24-26


Registration is now open for the Air Max Con Tokyo  edition.