Spain’s streets just got a little more colorful thanks to Jaime Olga and the Truck Art Project. Entrepreneur and art collector Jaime started the project in collaboration with Iam Gallery Madrid and his own distribution company Palibex. The idea of the project is not only for motorists to get a glimpse of decorated trucks with murals from artists like Marina Vargas, Okuda San Miguel, and Javier Arce, but to also eventually turn the freight trucks into mobile galleries to help make art more accessible. The hope is that this exposure could inspire a future generation of artists and that is something we stand by.
Have a look this genius idea below and head to the Truck Art Project website for some more.
Photo credit: Truck Art Project