The Hundreds recently released their new fall 2014 collection and this one will take you back in time.
This collection profiles two subcultures of the last millennium, the late 80’s, early 90’s West Coast Hip-Hop and the mid-90’s East Coast Hip-Hop styles and loosely adheres to The Hundreds cut and stitch, which pushes the traditional boundaries of the brand.
Many of us experienced the 90’s in some form or another but this collection brings us back the time when there were no smart phones, the internet was in its infancy and you were identified by your style. Think back to the hippies, rockers, punks, and rap kids, everyone was easily identifiable by what they wore and this collection brings back that Idea in the innovative fashion that is The Hundreds.
This quote from Bobby Hundreds not only sums up the collection but also the 90’s the best.
“This was the death of album music (and the ushering in of singles-driven music), as well as the last of the traditional music industry and distribution before Napster and Internet downloads. It was also before the rise of EDM and therefore, the employment of instrument-led music tied to vocals. So in many ways, it was the end of innocence or the closing of a chapter of music as we understood it growing up. One of the things that sticks out the most during this time was the clear delineation between music subcultures and scenes. Before the idea of mash-up and prior to the Internet washing everything together from the sound to the audiences, the borders between music fan communities were starkly drawn according to style of dress. Nowadays, ask a kid what music he listens to and he’ll probably say, “Everything,” and his generic, conventional attire would reflect that. But in the ’90s, you could be a rock kid or a rap kid, a punk or a hippy, and you would identify yourself accordingly by what you wore. There was something charmingly individualistic and expressive about that, and reflective of adolescent tribalism and community formation. And although it was an exclusive practice – rather than all-encompassing and accepting – I believe the music meant a lot more to youth during this time, because it wasn’t just something you listened to, but something you lived.”