Nearly 30 years ago Nike joined in a collaboration that would change the future. This collaboration was with the film ‘Back to the Future II’. At the time the creators and actors of the ‘Back to the Future’ films would have never had guessed that the movie would become so iconic, but people all over the world were celebrating on Wednesday October 21st, 2015, the day that Marty and the Doc went to the future.
In this collaboration Nike’s innovation team looked into their crystal ball to come up with an idea into how technology would affect sneakers. Sadly, sneakers have not really changed that much but Nike have come out with a small number of Nike Mags available only through auction that have the working and futuristic power laces.
You serious sneaker heads out there need to stay up to day on these sneakers. Not only will you have one of 1,500 pairs but the money raised will go to helping our hero raise money for the Michael J. Fox Foundation for Parkinson’s Research.
