whatsgood. likes exposing fresh new talent as well as lesser known artists and brands. We therefore feel strongly connected to initiatives such as Film Noir Sound, which is a record label and niche collective of creative music makers worldwide. Based out of Kingston, Jamaica, the label scouts SoundCloud in search of hidden talent. “Starting Film Noir Sound, I wanted to build a platform for artists, by artists,” co-founder Krs. said, “I know how frustrating and discouraging it can be trying to get your music heard.” Film Noir Sound hopes to emulate the idea of being the “leaders of the new school” by always looking for the next new thing and their latest release "Cinema Black" does just that. It showcases young, new artists, ranging from 16-23 years old, that were handpicked by the label. The idea and philosophy behind Film Noir Sound resembles that of SOULECTION a lot and so does the sound that they're trying to bring forward. "Cinema Black" features future beats, future r&b, trap and hiphop. Enjoy!