Webisode: whatsgood. in London #1 Street Wear with King Apparel

Independent, innovative design, high quality and straight outta Stratford (East London), King Apparel is the first street wear brand that we spoke to in London. With roots in professional snowboarding, skateboarding and the Grime scene this brand has “started from the bottom” and built a brand that puts quality first. Having collaborated with brands like New Era Cap and Starter, they’ve really grown into an internationally reputable brand. Co-founder, Timmy Hoad spent a day with us and explained the vision behind the brand, his opinion on current street wear as well as the future.