Beyond the advertising and branding products that a platform like Facebook has to offer, it also plays a strong role in assisting SMBs (Small Medium Businesses) become industry leaders and brands. In an effort to communicate this message, whatsgood. worked with the 'Facebook for Business' team to generate a series of 'Success Stories'. The purpose is to communicate not only how Facebook's advertising products assisted in achieving the SMB's KPIs (Key Performance Indicators), but also to make tangible the culture, emotion and story behind each business and their owner(s). Story-telling with a commercial edge.