Hype is a relatively unknown brand in some parts of the world but in Europe its big with Generation Z (not exactly Generation Zombie… but with their eyes glued to their phones all day, they might as well be), as in the people between 1 and 20 years old. Several reasons for this might be their collaborations, like the with The Simpson, Teenage Mutant Ninja Turtles, Barbie, and now Pokémon.
Ironically, most of their main market has probably never seen these cartoons or at least the original runs of them. Hype is doing exactly what their name implies with their new Hype x Pokémon collaboration coming out soon, they are focusing on what the hype is now. Pokémon GO was hyped so much when it came out that it boosted the stocks of Nintendo by several billion dollars.
If you are still into the Pokémon Go thang, then keep an eye on Hype as the Hype x Pokémon collection drops on Friday the 23rd of September. Check out the collection and all your favorite pokémon and characters like Pikachu, Charizard, Squirtle, Jigglypuff and Team Rocket.