For a while now I have had a dream of the ultimate athletic wear. Perhaps athletic wear is the wrong term because the clothing itself is not strictly confined to athletics. Maybe a more accurate term is athleisure or technical casual wear. Regardless of the name, the concept is to have clothing that not only looks good in most everyday situations but is also made of lightweight, breathable, athletic materials. Athletic wear and the merging of athletic clothes into normal casual wear is happening as we speak, but much of the clothing looks like tracksuits or something that actually belongs on a sports field. What I want to see more of is a combination of Scandinavian minimalistic fashion stylings in performance materials that are more common to see at the Olympics.
I want business casual wear that you can jog to work in and get to work right away without worrying about changing. Something a little similar to the movie “In Time” but without a death clock on my arm and Olivia Wilde being my confusingly-hot mother.
Perhaps clothing technology is not quite to that level yet but Nike and Under Armour are starting to broach on the idea.
NikeLab brought out the ACG Collection recently that fit the bill pretty well. The designs were tonal and simple with most of the attention be placed on the materials; ACG stands for "All Climate Gear" after all. More recently NikeLab released its NikeLab Transform Jacket. Using a system of straps and pockets, a thin water resistant shells pulls out to cover the Nike Tech Fleece liner. This combined with some of its NikeLab Essential pieces, is starting bring active wear into a state where no one will scoff if it is worn in the office.
Where Nike and NikeLab are gaining ground, Under Armour seems to promise a remedy in their first sportswear collection with Tim Coppens in September. The collection aims to create lifestyle-friendly casual wear, executed using innovative tech. This means the pieces will be water-repellant, stitch-free and tailored. There will even be a suit that is completely seamless.
Obviously, there needs to be a demand for such items in order to justify the time and money spent creating them, so tell me your thoughts and whether this sounds like something you would want hanging up in your closet or better yet wearing it?
- Shaw T. Godo