whatsgood. with Lord Apex

Having grown up in the 90s and early 2000s, we're adherents of the hip-hop music from that period. So we are always excited when we hear up and coming artists who are inspired by and harken back to that music. Lord Apex is one of those artists. His thick London accent in combination with 90s-like (often LoFi and analog sounding) beats is a match made in heaven. Needless to say, we are fans. So we reached out for an interview to shine some light on this underexposed UK promise.

Favorite tracks:

Can you give us a little introduction as to who you are and where you’re from?

Well, I go by Lord Apex, also known as Sensei or Yardie Miyagi, but I'm just a man of many names in general. I'm from West London, born and raised and been here all my life.

Explain your sound to us? How would you describe it?

I would describe my sound as a kaleidoscope of all things I enjoy. I try to add the 90s, with anime I love, plus an interest in futurism as well as weird humour and fashion. It's just Apex through and through.

What are your musical influences? Any guilty pleasures maybe?

Influences were rappers like Max B, Andre 3000, MF Doom, Quasimoto, Method Man and Snoop. There were a lot more, but these were probably my main idols. Guilty pleasures music wise would be Erykah Badu, Aaliyah and Sade.

Your music has a 90s feel to it. Is that the decade you get most inspiration from and if so, why?

I get most of inspiration from the 90s, because in my opinion it was just the era I wish I was around and I love everything about it from the slang down to the posters. Just everything about it is appealing to me. I don't purposely try to make 90s music, but that's just where my mind is always at - tryna recreate the vibe.

Can you tell us a bit about your latest release HMEM2? Is it an album/EP/mixtape? On SoundCloud you state: “e + m = idea turned movement i will now represent for the rest of my life.” What does this mean exactly?

HMEM2 is whatever you want it to be, but for the most part it was just a second EP to the one I dropped last year around the same time. What I meant when I said that quote though is just simply the fact that I kinda just had a epiphany one day. I realised I know it would be something I wanted to represent for the rest of my life the same way RZA represents the Wu-Tang for life. It's the same as when they said Wu-Tang is forever. EM is not a group or team, but just a movement powered by good energy cuz the world needs more of that.

Which artist right now is the one you’re most excited about, that you feel everyone should know about?

I've been listening to a lot of Larry June recently. He's the truth and always speaking the real.

A few quick dilemma’s:

European or American hip-hop?

Haha ask me this again when they all know who Lord Apex is, I just want Europeans to be respected as lyricists too.

Quasimoto or MF Doom? J Dilla or Madlib?

I literally could never choose between these guys, because all of them individually and together inspired me to be who I am today.

What can we expect from you in the rest of 2016?

I have a lot of collaboration EP's dropping this year. Then hopefully a fire LP at the top of next year.

Any plans of dropping by Amsterdam soon?

Man, I'm planning on making Amsterdam my second home haha. So hopefully, but I think I'm gonna be out there next year at some point.