We came across Düsseldorf -based street fashion brand DRMTM while checking out some new digs for ourselves. Drawing inspiration from the Asian streetstyle scene and hip-hop culture, and bringing it all together in a contemporary form, really made us take notice. Needless to say, we loved the style and background of DRMTM, so we decided to reach out to founder Huy Dieu so we can share with you what makes DRMTM so special.
Surely, people have asked before but what does DRMTM mean?
DRMTM started in 2006 with the vision to develop modern street fashion. What is street fashion to you? What does it stand for, for you?
Street fashion is authentic everyday clothing that you (have to) wear daily. So street fashion is the type of fashion which reflects your personality the most. In addition to that you have to ›live‹, work and party in your gear, so it has to be functional and comfortable as well. So all in all street fashion is the most important, complex and exciting type of fashion for me, because it shows who you are (or even want to be) on the inside.
How would you describe the brand’s style and feel? What sets it apart from other streetwear labels?
We try to elaborate our style and design constantly and are never afraid to take some risks. We started with basic apparel printing and got into creating full-grown collections. In focus is a sportive, yet laid-back hip-hop style with high-fashion infusions. The aspect, which makes us special is that none of the mentioned factors will ever take a backseat. We are not a hip-hop brand which takes several elements from here and there. We always try to fuse them, because we want it all.
I think a lot of people are curious where street fashion labels get inspiration for their designs from, so where do you typically get your ideas from? What is your creative process like?
That’s kind of a tough question though… Speaking for myself, I live because I create. It’s a must, otherwise I start to feel weird and unsatisfied. So for me the design process is very natural and flows casually. I see, hear or even feel something and when it ›touches‹ me the next step is to form an idea and a vision. Speaking and discussing this with the whole team leads to a leitmotif and ends in a new collection.
Leitmotif - a recurrent theme throughout a musical or literary composition, associated with a particular person, idea, or situation.
Athleisure has been talked about lately, and technical materials and designs are appearing in a lot of other brands collections. What trends are you predicting in the street fashion market in the future?
As I said before. In my opinion street fashion has to combine various aspects of your everyday life. It’s the stuff you literally live in. As you look around and see where the whole lifestyle and healthy-living trend is going the athleisure factor will still be a big issue in the next seasons. Furthermore, there is so much motion on this globe, people start to stand up for themselves and others. I am very excited to see what will grow out of this and hope that this change will also be visible in the fashion scene. Last but not least, I am coming from a strong old-school Hip-Hop background. Seeing more things that remind me of my true idols and all the things that have always mattered to me is something that got lost in the overall scene.
What can we expect from your next collection?
I have an Asian heritage. No matter how far away I am, I will always have a special eye on the Asian streetstyle scene. Even though the scene is super broad I love the sportive yet raw combination of styles.
I don’t wanna say too much, but you never saw DRMTM like this!