With hoodies, caps, beanies, t-shirts and denim jackets designed by Cali Thornhill DeWitt, Kanye opened a pop-up store in New York’s 83 Wooster Street to push his “The Life of Pablo” concert merch. The merchandise is actually already about a month old but fans seem to eat up over-priced “designer” hoodies. Thus, proving once again that Kanye is the master of hype and hopefully this glorified concert merchandise will help him overcome is debt. Gotta hand it to the guy, people love to hate him and he still makes good music.

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