London-based NICCE has only been on the scene since 2013 but has already made a strong name for itself for its clean, functional and well-designed clothing. We got our first taste of NICCE while filming some scenes from our whatsgood. London series near their store at Shoreditch’s Boxpark. Aside from some durability issues, we were impressed with NICCE.
Straddling the line between streetwear and menswear, NICCE’s Spring/Summer 2016 collection offers technical outerwear, shorts, shirts, and sweaters that does as well off the streets as it does on.
Have a look at their shop and treat yourself to some of London’s finest. By the way, it's pronounced “Knee-Chi” if you weren’t sure ;)