WeTransfer, the famous and popular file-sharing service from Amsterdam, will start a form of distributing exclusive music content as of early 2016. Although WeTransfer has always placed great emphasis on visual and aesthetic pleasure, they feel that exclusive music content is the next logical step. Why is this natural? Well, according to Maarten Kadiks (their VP of marketing) WeTransfer has always been used by the music industry to not only transfer files, but also for exclusive free-downloadable EPs, Albums, etc. We couldn't agree more with this, seeing that our recent coverage of the Dazzled Sticks EP (which was a free download, hosted by WeTransfer) is one of many examples where they not only talk the talk, but also walk the walk.
Supposedly having already made deals with the likes of UK power-house duo Disclosure as well as American artist Prince, they have also approached the likes of Justin Bieber, Pharrell and Madonna. The aim? This content is an effort to help them continuously be the thought-leader on combining a basic service with aesthetic pleasure. More importantly though, it's the beginning of their effort to take the American market by storm.
What will it look like? Maarten Kadiks has clearly announced they don't intend to be competitors of other streaming services (i.e. Soundcloud, Spotify, Apple Music, etc.) because according to him: "Those are dedicated players". From what we're able to gather and understand, the goal is to take the full-page visuals that we're used to and use them as an audio-visual campaign for artists to showcase exclusive content.
Just to emphasise their dedication to aesthetic pleasure, Maarten also said:
"WeTransfer gives away one third of its 900 million monthly page views to promote creative projects, including music, for free"
We can't wait.